1966 Beer Jacket
Beer Jacket 1966 Rear
![Beer Jacket 1966 Rear](/media/artifact/c8b32df5-bef9-4398-8a6e-9dcabae72858/full.jpg)
Credit: Nora Odendahl *85 and John Wriedt '85. Permissive license.
Chore coat in off-white cotton twill with stenciled decoration, hand coloring, and owner name.
The 1966 tiger is ready to head out on the road—Route 66—an allusion perhaps both to a journey of self discovery and to life beyond Princeton. The tail coming out of the gas cap refers to the advertising campaign by the petroleum company ESSO to “Put a tiger in your tank.” As is often the case throughout the 1950s and 1960s, in the period just before coeducation, the tiger is depicted seeking or receiving the attention of a woman.
Beer Jacket 1966 Stencil
![Beer Jacket 1966 Stencil](/media/artifact/6aa27615-e4fc-4303-ba98-d10e14705970/full.jpg)
Credit: John Wriedt '85. Permissive license.
Beer Jacket 1966 Front
![Beer Jacket 1966 Front](/media/artifact/61da3ba8-a6de-4d6a-9739-bbccfede0a67/full.jpg)
Credit: Nora Odendahl *85 and John Wriedt '85. Permissive license.
Credit: John Wriedt '85