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1966 Beer Jacket

Beer Jacket 1966 Rear

Beer Jacket 1966 Rear

Credit: Nora Odendahl *85 and John Wriedt '85. Permissive license.

Chore coat in off-white cotton twill with stenciled decoration, hand coloring, and owner name.

The 1966 tiger is ready to head out on the road—Route 66—an allusion perhaps both to a journey of self discovery and to life beyond Princeton. The tail coming out of the gas cap refers to the advertising campaign by the petroleum company ESSO to “Put a tiger in your tank.” As is often the case throughout the 1950s and 1960s, in the period just before coeducation, the tiger is depicted seeking or receiving the attention of a woman.

Credit: John Wriedt '85

Beer Jacket 1966 Stencil

Beer Jacket 1966 Stencil

Credit: John Wriedt '85. Permissive license.


Beer Jacket 1966 Front

Beer Jacket 1966 Front

Credit: Nora Odendahl *85 and John Wriedt '85. Permissive license.